With almost 12 years at Axis and Castle College, I'm the original surviving member of the team (although Bjorn runs me close). I established the original centre 1996 originally called 'CNCC', a name we ditched in 2000/2001, choosing 'Axis' and shortly before the Twin Towers strike made the name synonymous with evil.

In previous incarnations I've worked for M&S (after graduating in 1992), been part of a 'gifted' graduate fast-track into industry scheme, done research at DeMontfort University, and been an IT Manager for a Nottingham based company that conspired to go bust with a full order book. Along the way I've turned down the lure of research post at Cranfield University, sold things and managed Axis before specialising in web design and eBusiness in the last 5 years. This after deciding AxisCentre / AxisCommunity is in-fact my spiritual home.

I'm a keen exponent of the social and commercial potential of the web and have tracked and been involved with the web for 14 years in the UK. I see the web as an enormous opportunity for personal, business and career development and as anyone who has attended any of my courses will testify, I have a big picture interest in where all things web, small business and social communities.

Skills overview

• Trainer at level 2-4 (intro to advanced & DMU University)
• Subjects include web design, graphics & eMarketing (9 years)
• eBusiness consultancy and advisor for SMEs & start-ups (300+ projects)
• Search Engine Marketing and Search Engine Optimisation (SEM/SEO)
• Persuasive web content development
• Site improvement strategies & metrics
• eBusiness strategies (Web 2.0, longtail etc)
• Web video & elearning content production

Courses trained by Jonathan

• eMarketing & Developing Persuasive Content
  Web productivity through persuasive content and SEO