Social Media Web Marketing

Social media, Web 2.0, business development for the Facebook generation; call it what you like, every other article you read at the moment seems to be name-dropping Facebook and Twitter. One thing is clear; Social Media is in, and in big time growth. Maybe it's time you came to terms with this Facebook and Twitter led revolution...

This course is about getting you and your business ready for the challenge of this social media revolution. It's about meaningfully using Facebook, Ning, and Twitter to raise your visibility online. It's about getting your processes, maybe even core values right. And it's delivered by Caron Lyon, a former AxisCentre delegate, citizen of AxisCommunity and now a regular speaker on the national circuit on Social Media.

Explore free online business tools (Qipit, Issuu etc.), the usefulness of social networking (Ning, FaceBook, Bebo), subscriber multi media platforms and collaborative wikis (PBWiki) with businesses in mind to enrich a customers experience when visiting a website. The course looks at optimised web browsing, getting the most out of RSS and the potential and expectations of mobile web access on the move.

Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company. Setting up a blog and accessing the blogging community as well as examining the platforms available will have a practical hands on focus.

Delegates can also gain professional qualification credits towards a 60 credit University Certificate of Professional Development or degree from De Montfort University.

This module is worth 15 UCPD credits.

Overview

The course covers the following areas :

• Defining Social Media, Social Web and Web 2.0 for business use
• The modern day browser wars
• The 7 Roads, 5 Steps & 3 Concepts rules
• Introduction to RSS and Push / Pull data flow

• Integrated web services
• Services provided by Yahoo, Google and OpenID
• Aggregated services (multiple publishing across platforms)
• An overview of social media integration and ecommerce

• Interactive online platforms
• Market share and population demographics
• Relationships with the 7 Roads, 5 Steps & 3 Concepts

• Badges and Widgets
• Stimulating web traffic
• Making effortless homepage updates
• An introduction to Folksonomic tagging
• Embedding 3rd party players in websites
• Integrating filtered content

• Instant Messaging and digital communication
• Conference calling
• Micro blogging through services such as Twitter
• Micro blogging related to the 7 Roads, 5 Steps & 3 Concepts
• Hash tagging and trending

• Social Networks and Business
• Niche marketing via Social Media networks
• Business versus Social networking
• Exploring Groups and Meta Groups
• Digi Gift and viral social media
• Creating your own social network
• Social media analytics and measurement

Overview cont.

• Mobile Internet - Staying in touch and active on the road
• Mobile Media
• Live Streaming
• Business Productivity
• Staying connected - Technology and preparation to travel
• Mobile marketing and community

• Digital identity and your Internet footprint
• Brand consistency online
• Personal and transparent versus private security and lifestyle

• Repercussions, Ethics and Online Etiquette
• Case study examples and class discussions
• Highlighting successful campaigns and pitfalls to avoid

• Virtual Business and the future
• Services and Tools for collaboration
• Easy access and paperless promotion
• Polls and opinions

Who is it aimed at?

This course is aimed at :

• New businesses wanting to explore online opportunities and add value to a new or existing website
• Businesses wanting to appeal to or engage with the 16 - 34 generation now or in the future
• Businesses wanting to give added value, be seen as innovative or is interested in online technologies
• Businesses wanting to engage in online communities

Entry requirements

Although there are no formal qualifications required to attend this course, delegates should have an understanding of basic computer skills and have an open mind about where the future of the web might be going. If you are unsure about these requirements, please contact us via the contact us page.

Delivery method

The course is a 5 day fully trainer led course. To help reduce the effect on your business of losing a member of staff for 5 days, this course runs 1 day a week over 5 weeks. Delegates then have the time needed to absorb and implement the information gained during these intensive training days.

Related links

• PCM creative in action