What has BBC's TopGear got to do with your website?

Seen TopGear? You’ve probably seen the 'CoolWall' feature, an entertaining spat usually between the opinionated Clarkson and housewife's choice Richard Hammond that sees them argue over what cars are cool by sticking pictures of cars on a wall in categories that range from 'seriously uncool', through to 'sub zero'.

OK, exchange the cars for SEO techniques (in English things you can do to get your website to the top of Google) and you have the basis for AxisCommunity Informal 19.

This will either be the most useful, practical interesting cool thing we have ever done at an event, or fall badly on its rear. I’m learning towards the former, but regardless, this marks a new type of interactive event and us taking the practicality the AxisCommunity offers forward.

Experts with Postit notes
We will start with a load of Postit notes and allow everyone to contribute their ideas, rumours of what is supposed to work, even naughty black hat techniques, then a combination of Gavin (of Optillion and Adv SEO course fame, playing the clever and articulate James May), Bjorn and Paul (Clarkson and The Stig), leaving myself to be the idealistic short Richard Hammond one that all the girls like.

It's going to be an interactive practical session but with purpose; namely to discount all the tired old tricks that don’t work anymore (seriously uncool), and more importantly finish with a set of 'sub zero' vital practical SEO tips and tricks that will help you position and defend page 1 positions, in Google.

There is only one page 1
Have you actually worked out what page 1, even position 1 would be worth to your business? Businesses are waking up to just how vital this search engine has become and there’s a hugely increasing mele to try to be included. Read your competitors throwing money and effort at this now.

Come along and learn:

• The SEO professional perspective
• The content writer and marketers perspective
• The web developer’s perspective on SEO

Our latest signing
We will also be joined by our latest community signing and staff member; Roo Pigott, winner of Yorkshire Entrepreneur of the Year award 2009. Roo, who's in the same business incubator that produced Google, is joining Axis to help take AxisCommunity to the next level. We hope you want to be part of it.

Stunning chance to learn more about SEO for FREE
This is a stunning chance to learn, get involved and practically benefit from insider knowledge IN SEARCH. This is for everyone, beginner or SEO practitioner. And there’s free food. We’ve seen pooer similar events where people are charged £250 just to watch it online. What more do you want?

So come along, it's on 25th June, 7.30pm start CAST Bar, Playhouse Theatre Nottingham. FREE event, free food afterwards.

See you there.