This course allows delegates to build, integrate and test a simple online ecommerce website in order to explore the issues effecting eBusiness for small to medium sized UK businesses.

Delegates can also gain professional qualification credits towards a University Certificate of Professional Development or degree from De Montfort University.

Overview

The course covers the following areas :

• Exploring the basic processes of online trading
  • Looking at existing online trading sites to explore models of product presentation and order and payment processes
  • Identifying factors that make for a good online experience and relating them to the students own business needs
  • An introduction to the different levels of online trading
• Preparing a site for online selling
  • Planning and creating web pages to display products, and integrating them into an existing site
• Working with PayPal
  • An introduction to what PayPal offers online traders
  • Setting up live and test accounts with PayPal
  • Creating Buy Now, Add to Cart and View Cart buttons, adding them into the product pages and testing
  • Enhancing PayPal's payment pages
• Managing PayPal accounts and order flow
  • Learning how PayPal handles orders, payments, refunds, etc.
  • Planning and writing a scheme of workflow to handle these
• Following good online trading practice
  • Looking at terms and conditions policies of existing sites
  • An introduction to the Data Protection Act and exploring its implications for the student's own business
  • Creating a Terms and Conditions page

Overview cont.

• Planning for future site development
  • Determining the limitations of the site in relations to the student's business needs
  • Looking at options for improvement
  • Writing an action plan

Who is it aimed at?

Start-up online traders, small businesses, those trialling and exploring eBusiness, those with a limited range of products and web designers. This course is aimed at business owners, entrepreneurs and aspiring web designers rather than experienced web developers.

Entry requirements

Although there are no formal qualifications required to attend this course, Windows and Web familiarity is required, plus basic Adobe Dreamweaver familiarity or similar. You should have a simple functioning website which you can develop on the course as the basis of your online shop.

Delivery method

The course is a 3 day fully trainer led course. To help reduce the effect on your business of losing a member of staff for 3 days, this course runs 1 day a week over 3 weeks. Delegates then have the time needed to absorb and implement the information gained during these intensive training days.