eMarketing Essentials
eMarketing & persuasive content development
Frustrated by your site traffic levels? Search engine position not good enough? Is your site not creating enough enquiries?
Course Details
- Places remaining : 6
- Cost : £495 for non-graduates / £894 for graduatesExplain prices
- De Montfont Award : 30 UCPD credits Explain the credits
- Duration : 7 days (1 day a week)
- Course days : Wednesdays (15 Sept - 27 Oct) - 9.30am - 4.30pm
- Location : Nottingham
- Funding : Leader's First 6 Month Offer more
Student comment : Fun, friendly, Frivolous, Fascinating - Found out heaps x...
Student rating : 
Katie Freeman from Nottingham City Council on 29 Apr 2009
Did you enjoy the course?
Really enjoyed it.
What aspects you enjoyed the most?
Learning the reactions of how people read websites! Search engine marketing and the development of social media..
Anything you didn't enjoy?
n/a.
Did you learn the skills you needed?
Yes completely.
What were the highlights of what you learned?
Using Eyetracker user behaviour research to improve our website layout. Using repackaging and feedback systems. .
Did anything hinder your learning?
yes, as I wasn't a business running a website I struggled to see the bigger picture as to how a council website could implement my learning outcomes..
In what ways are you beginning to think differently?
Are you meaningfully engaging site visitors, do they convert into business, enquiries and sales? .
Will you be applying your new skills?
To some extent.
When are you likely to apply your new skills?
Unsure.
What are your short term plans for applying the learning? (1-12 weeks)
Discussion with line manager.
What are your long term plans for applying the learning? (13+ weeks)
Hopefully resolve IT issues which are preventing my new skills!.
What difference is the course likely to make to you or your business?
Modest difference and change anticipated.
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