eMarketing & Persuasive Content
New FastTrack Edition
Frustrated by your site traffic levels?
Not converting traffic into enquiries & orders?
- Cost : £389Explain prices
- Duration : 3 days (1 day a week)
This course is a 3 day fully trainer led course that runs 1 day a week
over 3 weeks. Please click on an available date at the bottom of this page
for more details.
Course Outline
Brand new for 2011, a new shortened & intensive 3 day version of our highly regarded 7 day eMarketing & Persuasive Content Development course. This course takes you through the must-know information on the realities of commercialising the web as a Small to Medium Business.
"The single most fun, informative & productive period of learning I have ever undertaken."
Highlights
- Vital knowledge and insight needed to position for success online
- Professional level insights into SEO and Google Adwords
- Written content workshop revealing top 10 psychological conversion tools
- Workshop in video editing using Pinnacle Studio Ultimate
- SEO workshop featuring TopGear style SEO CoolWall
- eMarketing critique of your site & business model & advice in action planning
Day 1 – Understanding & positioning
How money is made online (successful business models & case studies)
Positioning the business to succeed online (Web 2.0, Long Tail theory)
Defining your message (target, segment, positioning. Google key phrases)
Establishing a good understanding of the web and opportunities available to self employed or SMEs, this first day outlines successful business models online, positions the business and identifies messages. It covers Web 2.0, the groundbreaking Long-tail theory and classic marketing theory, and validates phrases and Google traffic levels.
Day 2 - Creating content that converts
Auditing and improving your site (Practical site improvement insights)
Persuasive web copy writing (persuasion techniques & writing workshop)
Creating & editing video for web (filming, editing, uploading onto your site)
Providing an insight into professional content development, day 2 explores your sites’ potential failure points through simple trust and content audits and uses Eyetracker research to identify layout improvements, written content writing, and practical video production including establishing a YouTube channel and embedding video into your website.
Day 3 – Increasing traffic to the site
Search Engine Optimisation (how to optimise your site and plan for page 1 positioning)
Profitable paid search - How to make money using Google Adwords
Making it a reality (your eMarketing plan & measuring your success)
Shifting the focus from improving the site to driving greater numbers of visitors through search, this final day covers Search Engine Optimisation including site tweaks and link building, plus how to establish good decisions in paid search (Adwords). The session finishes by assembling action points from each of the 3 days themes; positioning, content and traffic building.
Trainer’s comments
“I was asked to put together a short low-cost course that would give SME owners, managers and developing web designers a good grounding in eMarketing, and how to succeed online. Combining the highlights of my 7 day eMarketing Essentials course with recent findings from my independent consultancy work and my Chartered Institute of Marketing study. My objectives are to get you quickly making good strategic and tactical decisions, strengthening the content of your site, and in a position to drive more targeted traffic to the site”.
Course objectives
- 1. Understand the key drivers affecting small business success online
- 2. Learn strategic, tactical & practical insights into improving & marketing websites
- 3. Be able to create persuasive written content and video media
- 4. Understand how to optimise a site for search visibility & plan paid search campaigns
- 5. Build a practical action plan to improve your website traffic and site return
Feedback
This course is brand new, feedback taken from 7 day version of this course.
"It’s simple, if you are serious about making your website do better, you do this course…" Han van de Braak - Santé Franglais (UK)
"The energetic and enthusiastic delivery of the course from Jonny was a joy to behold” Alex Robinson - Florapost Ltd
"A truly invaluable course" Mia O'Hara - De Montfort University
“I defy anyone who has been on this course to not change the way they think about writing content for the web” Dominic Finn - Open Projects
Qualification
Castle College certificate of completion (pending a review and application for De Montfort University UCPD Credits for September 2011)
Student Support
These links provide students with a whole range of study skills and support materials to help you gain your UCPD qualification and successfully complete your coursework.
Booking, location & information
You can book the course directly on this website. If you have any questions for the trainer JonnyMGreen or other information please contact us using this website.
Jonathan Green
Jonny has 5 years experience delivering web design, graphics and eMarketing courses including Search Engine Optimisation. Ten years advising small business and start-ups in the commercial application of the web. Read more about Jonathan2 Places Remaining
If you would like to attend one of our courses or have any queries regarding course information, please click the book now button and complete the online form with your query. Alternatively contact us directly via the contact us page.